Strategy and audiences
Existing customers, lookalike audiences, interests and locations: we reach the right people.
Facebook and Instagram advertising
Spark interest, then drive sales.
Visuals and videos that stop the scroll, precise targeting around you, remarketing to your website visitors: social media advertising that turns attention into clients.
- Visuals and videos included
- Precise local targeting, down to the kilometre
- Sales and enquiry tracking that complies with the FADP
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Cost per lead
CHF 18−57%
What’s included
Your Facebook and Instagram advertising, managed end to end.
Six key services so your campaigns deliver real results, without you having to deal with the technical side.
Ad creation
Visuals, carousels, Reels and short videos, adapted to each format and each stage of the buying journey.
Remarketing
We re-engage your website visitors and abandoned baskets at the right moment, with the right message.
Enquiries and sales
Instant forms, WhatsApp messages or online sales: the conversion that best suits your business.
Pixel and Conversions API
Reliable tracking despite ad blockers and iOS restrictions, set up in line with the FADP.
Testing and optimisation
Visuals and messages tested every month: the budget goes to the ads that work.
Why My Com Swiss
Ads people actually want to watch.
On Instagram and Facebook, creativity drives most of the results. We produce mobile-first content that looks like what your customers enjoy seeing.
CHF 12
average cost per booking on our local Instagram campaigns.
Creative and media together
The same people design your ads and manage them, so we spot what works faster.
Controlled local targeting
A radius around your business, specific municipalities, language: not a franc spent outside your area.
Profitability tracked
Cost per enquiry, cost per sale, return on investment: you know what each campaign brings in.
Project timeline
Your first campaigns in 1 to 2 weeks*.
Brief and audiences
Goals, offer, audiences and an analysis of your competitors on Facebook and Instagram.
Days 1–3
Creation
Visuals, copy and videos, approved by you before they go live.
Days 4–8
Launch
Pixel, Conversions API, campaigns and first tests.
Week 2
Optimisation
Creative testing, audience adjustments and a monthly report.
Ongoing
* Indicative timeline: it depends on your accounts, your content and the number of campaigns. We set it together, and we adapt to urgent launches.
FAQ
Facebook and Instagram advertising: your questions.
Can’t find your answer? Write to us, we reply within one business day.
Instagram or Facebook ads: which should I choose?
Usually both. Instagram puts images and video first: it suits offers that look good on screen, such as restaurants, retail, beauty or real estate. Facebook reaches a broader, often older audience. We run the same campaign on both networks from a single ad account, then put more budget behind whichever brings you the most enquiries.
What budget should I plan for Facebook and Instagram advertising?
For a local campaign, CHF 300 to 1’000 a month* is a common starting point. For e-commerce, the budget depends on your margins and your sales targets. It is paid directly to Meta, on top of our fees. * Estimate: results not guaranteed, to be refined together on a video call.
Do I need to be active on Instagram to advertise?
You need a Facebook page and an Instagram account, but there is no need to post every day. A well-kept profile and a few recent posts are enough to inspire trust.
Do you create the visuals and videos?
Yes. We create the visuals and edit the videos using your photos, on-site shoots or content you provide. For more ambitious shoots, we work with partner videographers.
Do Facebook and Instagram work for B2B?
Sometimes, especially for SMEs and independent professionals. To reach decision-makers at large companies, LinkedIn is generally more effective, and we will tell you so frankly. To be found when a decision-maker is looking for a provider, SEO on Google is a good complement to advertising.
Complementary services
Go further, with the same team.
Contact
Thinking about Facebook or Instagram ads? Let’s talk.
Tell us about your project in a few lines. We’ll get back to you within one business day with concrete first ideas.
- 1We read your requestA personal reply within one business day.
- 230-minute callBy video or phone, free of charge.
- 3Proposal and quoteClear, detailed, no commitment.
- contact@mycomswiss.ch
- 022 539 42 56
- Rue des Alpes 5, 1201 Genève